Mountain Net - Tree Planting by Planet Ban at Mount Cikuray, Garut, West Java

Amid concerns about climate change and environmental degradation, it is crucial for companies to focus not only on business growth but also on social and environmental responsibility. CSR (Corporate Social Responsibility) is no longer just an additional initiative but an integral part of efforts to maintain environmental sustainability.

Planet Ban, as a pioneer in the tire industry, has taken a significant step forward by adopting a progressive CSR approach. On March 2-3, 2024, Planet Ban participated in the "Jaring Gunung" activity at Mount Cikuray, aimed at restoring forest conservation and reducing the risk of natural disasters such as landslides.

The Jaring Gunung program focuses on tree planting activities in mountainous areas prone to landslides. Through partnerships with local nature enthusiasts, PERHUTANI, and several other companies such as Eiger, Pertamina, Kfoutdoor, and others, Planet Ban has undertaken tree planting efforts at the summit of Mount Cikuray.

A key aspect of this program is the creation of natural water catchment areas. By planting trees on the mountain slopes, we not only reduce the risk of landslides but also enhance nature’s ability to absorb rainwater, reducing the risk of flooding and water pollution.

Volunteers from Planet Ban, including company employees and local community members, actively participated in the tree planting activities. They hiked to the summit of Mount Cikuray, working together to dig the soil, plant seedlings, and care for the trees to ensure they thrive.

In addition to the direct environmental benefits, this program also has positive social impacts. Involving the local community in environmental activities helps strengthen the relationship between the company and the surrounding community. It also provides an opportunity for local residents to learn and understand the importance of environmental conservation.

With the Jaring Gunung program, Planet Ban not only leads in product innovation but also sets an example in social and environmental responsibility. They demonstrate that sustainable business is not just about generating profit but also about making a positive impact on the environment and society.

Through strong collaboration between companies, communities, and environmental organizations, we can create lasting positive change in preserving nature and preventing natural disasters. Programs like Jaring Gunung are tangible steps towards a greener and more sustainable future for us all.