Celebrating the 12th Anniversary of Panca Prima – Indoprima Group
Surabaya — Every great journey begins with a dream. For Indoprima Group, that journey has never been solely about building a business, but also about preserving the values, hopes, and aspirations that form its shared foundation.
Twelve years ago, on April 21, 2014, an important milestone was marked. At an event held in Surabaya attended by around 270 members of the Indoprima family—ranging from the Board of Directors to the Management Committee (Macom)—the company’s vision, mission, and philosophy were officially introduced. On that occasion, the President Director, Wiranto Nurhadi, not only presented the corporate charter that serves as the company’s guiding principle, but also invited all participants to revisit Indoprima’s long journey.
The story shared was not merely a history lesson, but a narrative of perseverance—from the pioneering days, through the challenges of the 1998 monetary crisis, to growing into the strong and resilient business group it is today. It served as a reminder that every challenge is part of the process of becoming better.
At the heart of this journey lies the Panca Prima philosophy, which embodies the spirit of Indoprima Group’s work culture. Each principle within the Panca Prima philosophy is closely connected in a profound flow of thought. It begins from within ourselves with the way we think (PIKIR), our harmony with fellow members of the Indoprima family (RUKUN), our attitude toward people, work, and the environment (SEHAT), our commitment to fulfilling customer needs (PELANGGAN) as those who generate value for the company, and finally, our attitude and behavior that never forget our origins even after achieving success—grounded in gratitude—to reflect the true spirit of Indoprima people who care and share (INGAT).
More than just a set of principles, Panca Prima serves as a practical guide for action. From this philosophy, the company culture is shaped—beginning with the philosophy itself, translated into core values, embodied in work ethics, and ultimately reflected in everyday behavior.
Looking ahead, Indoprima Group carries the vision of becoming an independent and growing company, ready to face the challenges of the global market with highly committed people. Its mission goes beyond business orientation; it is also about creating meaningful impact—by producing and delivering the best and safest products and services at appropriate prices to provide the highest value for all stakeholders, while remaining environmentally responsible and creating employment opportunities through continuous development of human resources that benefit the Company, Society, and the Nation.
As it enters its 12th year, Indoprima Group is not only celebrating the journey it has taken, but also reaffirming its steps toward the future. With its values firmly preserved and its spirit continuously ignited, Indoprima stands ready to embrace every opportunity and challenge ahead.
